In an
effort to regain advertisers’ trust, Google is announcing what it
says are “not tough but necessary” changes to YouTube monetization.
For one
thing, it’s setting a higher bar for the YouTube Partner Program, which is what
allows publishers to make money through advertising. Previously, they needed
10,000 total views to join the program. Starting today, channels also need to
have 1,000 subscribers and 4,000 hours(240000) minutes in the past year.
Please refer creator blog link for more detail - Youtube Creator
For Example if you have 5 minutes video and People watch it 5 minutes then it required - 48000 view full video to reach 4000 hour
we just count only 1 video if you have 20 quality video it is easy to monetize. its not through
For
now, those are just requirements to join the program, but Google says it will
also start applying them to current partners on On February 20th, 2018
This
might assure marketers that their ads are less likely to run on random,
fly-by-night channels, but as Google’s Paul Muret writes, “Of course, size
alone is not enough to determine whether a channel is suitable for
advertising.”
So in
addition, he said:
Moving forward, Muret said the program will
offer “not only … the most popular content on YouTube, but also the most
vetted.” That means everything in Google Preferred should be manually curated,
with ads only running “on videos that have been verified to meet our
ad-friendly guidelines.”
